About US
CDC for What
Coffee De Castle (CDC) is a novel branded coffee shop offering a wide range of coffee, tea, snacks, and beverages at the most affordable prices for its customers. CDC is now looking to expand through franchising in a phased manner and is seeking ambitious business partners interested in entering the coffee shop industry in India’s growing market.
Coffee De Castle is the only brand in India that delivers a diverse menu at an affordable franchise investment.
| S.No | Services | Outline of the Services |
| 1 | Sourcing Of Manpower | CDC business model trains an non professional to run the show and as well supports the franchise on few geographical locations to identify and source the manpower |
| 2 | Training the Manpower | On going training is being conducted to the franchises employees at “Free Of Cost” |
| 3 | New Product Identification | CDC Team identifies new product line of each store depending upon the geographical location |
| 4 | Initiating Innovative Combo | Combos play a very important role in sales, CDC has team to work on innovative combo geography specific. |
| 5 | Tie -up with vendors | Guides the franchise to identify and tie-up with vendor for their supply |
| 6 | Support on Continuous Sales Counselling | CDC team prepares videos and send the team on sales |
| 7 | Digital Marketing Support | Complete support on digital marketing – with I the limits of the geographical locations |
| 8 | Creation of Loyalty Programs | Continuous activity initiation will be done by CDC team to ensure the excitement of the customer |
| 9 | Promotion of Combos /Offers through SMS/ Whats up | CDC initiates in promoting the location specific offer/ combos to the local customer by the database provided by the franchise |
| 10 | Creation of Seasonal Eye Grabbing Signage | CDC designs “Eye Grabbing signage” which would support the franchise on their sales. |
| 11 | Inviting influencers | CDC invites Influencers to the outlet which pushes walk in |
| 12 | Creation of Celebration | CDC initiates celebration of the “Diamond Customer Celebration every week” |
| 13 | Creation of customers Contest | CDC initiates Contest for customers in stores |
| 14 | Students Promotion of offer | CDC initiates promotional offers for students for the local colleges or schools near by |
| 15 | Support on Local marketing | CDC supports on all local promotion by designing the required content |
| 16 | Staff Training on Etquite & Customer service | CDC plans to conduct zone wise training program on Etquite and customer service |
| 17 | New Product selling in the stores | CDC identifies new products to be sold in the stores |
| 18 | Outlet Inspection on Food Quality | CDC conducts inspection on Food quality & hygiene factors |
| 19 | Mystery Customer Implementation | CDC implements sends mystery customer as customer who will support in identifying the areas of improvement |
| 20 | External Quterly Audit | CDC organizes quarterly audit for their franchises to ensure they don’t loose out money |
| 21 | Liasoning Collective Marketing | CDC shall intaitive collective marketing with group of franchises |
| 22 | Wishes to the customer | CDC Sends the B day wishes sto the registered customers |
| 23 | Creation of Analytics and educating the customer from the existing data | CDC creates analytics for their franchise to improve the sales in their counters |
| 24 | Customer Feed back | CDC works on customer feed back mechanism by offering exclusive offers to the customers |
| 25 | Women & Children | CDC creates exclusive offers for women & children |